i.m ISH.

With over 25 years at the intersection of culture, strategy, and design, I've had the rare privilege of building brands that millions of people feel. Even when they can't explain why.

I founded Oishii Creative not just to be an agency. To be a learning studio and a playground. A place where the real work starts with a question: What if curiosity is the strategy? What if design stopped following culture and started anticipating it? What if the brief was just permission to venture into the unknown? What if the unknown was the whole point?

My work spans broadcast identity, brand systems, interactive campaigns, gaming UI, and experiential design for names like NFL Network, EA Sports, Disney, Netflix, and ESPN. The work I'm most proud of isn't the biggest. It's the work that took the most courage to make.

I'm a creative director who still gets excited by a blank page. Still unsettled by easy answers. Still learning from every brief, every collaborator, every industry I've never worked in before.

That restlessness isn't a flaw. It's a feature.